Most screeds about blogging will tell you that the most important thing to do when blogging is to add content regularly. It is true that you should add content regularly, but what’s even more important is that you make your content useful.
To make your content useful, think about what kinds of problems you have and then research and write about problems to those solutions. For example, when deciding on what to put into my recent white paper, “Five Ways to Make Your Blog Better,” I tried to think about the problems I have when blogging. Then, I wrote about what I did to solve them.
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