The article, “Break out of the blogging doldrums” has some good advice about blogging. The tip I like best, though, is:
Make it your own
The biggest mistake people make when setting up blogs is using free URLs from Blogspot or Typepad. Those URLs are not going to serve your brand very well because they are not your URLs. Get a domain that fits your brand, or, add a blog to your existing website. Once you do that and start posting, all the link love and page rank will be yours.
I’d also add that when you use these services, you give that service the right to use any content that you post. Here’s what Google’s Terms of Service says:
When you upload or otherwise submit content to our Services, you give Google (and those we work with) a worldwide license to use, host, store, reproduce, modify, create derivative works (such as those resulting from translations, adaptations or other changes we make so that your content works better with our Services), communicate, publish, publicly perform, publicly display and distribute such content. The rights you grant in this license are for the limited purpose of operating, promoting, and improving our Services, and to develop new ones. This license continues even if you stop using our Services (for example, for a business listing you have added to Google Maps). Some Services may offer you ways to access and remove content that has been provided to that Service. Also, in some of our Services, there are terms or settings that narrow the scope of our use of the content submitted in those Services. Make sure you have the necessary rights to grant us this license for any content that you submit to our Services.
Blogspot is a Google service, so if you use Blogspot, you’ve agreed to this. This is usually not a big deal, but I’d rather keep complete control of my content.
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